An international exhibition and trade promotion website has been launched to support the role of the China International Import Expo, or CIIE, in promoting international procurement, investment, cultural exchanges and open collaboration.

The site, known as 365 Trade Fair, was launched ahead of the 7th CIIE in Shanghai, which runs from Tuesday through Sunday, said the Shanghai Municipal Commission of Commerce.

Jointly developed by the Shanghai Municipal Commission of Commerce and the China International Import Expo Bureau, the website will work together with the offline exhibitions to further enhance investment promotion and accelerate Shanghai's development into an international trade center.

As a brand-new digital public service platform of high quality, the website will continuously offer diversified online trade opportunities for global buyers and exhibitors all year round.