During the 7th China International Import Expo (CIIE), the Consul General of Denmark in Shanghai Mikael Hemniti Winther highlighted the significance of Denmark's participation in the event, emphasizing the mutual benefits for both countries through the exchange of industrial solutions and offerings.

In an interview on Nov 7, Winther praised the CIIE as a unique platform for Danish enterprises to gain exposure to the Chinese market. He emphasized the value of face-to-face interactions at the expo, stating that it allows for in-depth discussions, explanations and potential shifts in perspectives that are challenging to achieve through conventional advertising channels.

"Denmark has been a consistent supporter of the CIIE," the consul general said, noting the country's active involvement in the event. This year, Denmark showcased its strengths in two themed pavilions focusing on food, life science and health, featuring a mix of both new participants and established companies. The country's LEGO Group also has a dedicated exhibition area.

Winther underscored Denmark's environmental leadership, highlighting the country's remarkable economic growth over the past three decades alongside a consistent decrease in energy consumption. "We're probably the greenest country in the world," he proudly stated, attributing this achievement to Denmark's innovative green technologies and the collaborative efforts between private enterprises and the government.

The consul general also highlighted the Green Joint Work Programme signed between the governments of China and Denmark for the period 2023-2026, emphasizing the importance of translating this partnership into tangible actions through enhanced cooperation.

Commenting on China's recent decision to grant visa-free entry to nine countries, including Denmark, Winther lauded the move as a positive step that will undoubtedly attract more Danish visitors to China. He described the gesture as a symbol of openness and expressed gratitude for the facilitation of easier travel between the two nations.

Gu Yingjie contributed to this story.