Following the opening of the first Coach Coffee Shop in Shanghai in July, Coach introduced its coffee concept to the 7th China International Import Expo (CIIE) for the first time. The company's CEO expressed its commitment to expanding the presence of the franchise , with a focus on building stronger bonds with young customers.

Participating in the expo for the sixth consecutive year, Coach, a Tapestry, Inc. brand, showcased its iconic Tabby collection at the CIIE and unveiled the new Soft Quilted Tabby series on a global scale. Among the many attractions, the introduction of the Coach Coffee Shop experience area at the CIIE has captured the attention of visitors.

In addition to serving their signature coffee, Coach has also brought a selection of desserts to the event.

"One of the key reasons for bringing the Coach Coffee Shop to CIIE is because we really wanted to create a microcosm of what Coach stands for behind our brand, which is also in line with our Coach strategy - to build emotional connections with our consumers, to introduce innovation that encourages self-expression, and to provide unique experiences," said Liliana Lucioni, president of Coach China.

"CIIE is when we preview the best, and the Coach Coffee Shop is one of our best initiatives for the future," Lucioni said.