日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Global EditionASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Companies

List of 'global' Chinese brands ever growing

Miniso founder: 'Without courage, there's no success'

By WANG ZHUOQIONG | China Daily | Updated: 2024-11-12 10:26
Share
Share - WeChat
A crane loads cargo onto an express train in Zhengzhou, Henan province, in April. [Photo/Xinhua]

"For sustainable development, companies must possess strong governance capabilities that align with modern global standards," Li added.

For Miniso, going global since 2015 has been about more than just store openings.

Founder Ye Guofu highlighted that Miniso's strategy has focused on what he terms "interest-based consumption" — a model centered on lifestyle and emotional value for consumers.

"Today's consumers want more than functional products. They value experiences and emotional joy," Ye said.

Miniso's new brand strategy, the Global IP Joint Collection Store, focuses on partnerships with popular intellectual properties worldwide.

"We collaborate with over 150 well-known IPs to design unique products," he added. "Our vision is to become the world's leading IP design retail group."

Miniso's success in Indonesia, where the company opened a 3,000-square-meter store in Jakarta, reflects the power of its model in young, vibrant markets, he said.

"Indonesia has a youthful population, and Miniso's growth there is strong," Ye said. "Young consumers want fun, engaging shopping experiences, which is exactly what we provide."

As Chinese companies expand their global footprint, they continue to face both opportunities and challenges. With robust strategies focused on technology, inclusiveness and community partnerships, these enterprises aim to establish themselves not just as global players, but as local contributors in every market they enter, he said.

"Without courage, there's no success," said Ye, and urged Chinese entrepreneurs to boldly step into international markets. "Chinese enterprises should confidently move forward and embrace the world, starting with Southeast Asia."

Wu Dan, CEO of Hero Games and the first investor and co-producer of China's first AAA game, Black Myth: Wukong, has seen the game become a global sensation since its release in August. Inspired by the classic novel Journey to the West, it has captivated players worldwide with its rich storytelling and high-quality production.

Wu echoed Ye's sentiment that "going overseas requires courage", particularly in the gaming industry's R&D efforts on a global scale.

"Many people don't fully understand China's current standing in the gaming world," he noted. "For example, nearly 50 percent of our users are already international, with around 15 million players outside the Chinese market."

The company has successfully entered markets in Southeast Asia and South America, but Wu acknowledged that their operations in North America have been challenging.

"Our games haven't fully matched local tastes, and strong localization is essential to succeed in any market," he explained. "That's something we're still working to improve."

Wu pointed to the importance of localization in promoting Black Myth: Wukong globally.

"When we started marketing in the United States, we discovered that US players were searching for 'Sun Wukong' in pinyin, drawn by his heroic qualities," he said. "In Europe and Thailand, audiences are more interested in the historical aspect, while in Japan, players often search for 'Black Myth'."

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 一区二区欧美日韩 | 丁香婷婷成人 | 成人久久影院 | 中文久草 | 国产高潮久久久 | 亚洲成人激情在线 | 亚洲成人激情小说 | 亚洲情在线 | 国产精品久久久久久网站 | 97超碰在线播放 | 国产黄色免费 | 在线成人亚洲 | 亚洲天堂区 | 欧美影院 | 超碰中文字幕 | 超碰一区二区 | 成年人在线免费看 | 九九热视频这里只有精品 | 爱爱毛片| 欧美视频在线免费 | 一本一道久久a久久精品综合 | 欧美一级视频免费观看 | 欲妇荡岳丰满少妇岳91白洁 | 天天干,夜夜爽 | 四虎成人免费视频 | 老牛影视av一区二区在线观看 | 国产免费av网址 | 日本新japanese乱熟 | 日韩久久一区二区三区 | 亚洲成人中文字幕在线 | www.av欧美| 国产成人精品视频在线观看 | 免费看成年人视频 | 亚洲网友自拍 | 国产91在线播放精品91 | 国产精品久久久久久久久久久久 | 一区二区三区视频免费观看 | 成人亚洲国产 | 欧美偷拍综合 | 亚洲天堂成人在线观看 | 91麻豆精品国产91久久久久久 |