Increasing popularity

Academic bars have gained in popularity through word-of-mouth and the algorithms of social media platforms such as Xiaohongshu and Douyin.

Working with a venue in Jing'an district, Xiaohongshu launched a pop-up academic bar in Shanghai on Sept 7 and 8, featuring more than 10 lectures on topics including philosophy, reading, critical thinking, life experiences, anti-aging technology, and language learning.

As the closing event for Xiaohongshu's summer school program, the pop-up bar had attracted 1,500 participants, who were randomly selected online, said Sun Qiyao, head of the Xiaohongshu project.

"This year, we have been focusing more on knowledge that is related to and helpful for individuals, as we found out that young people are actually well-educated. In the fast-paced daily hustle and bustle, they are in need of more knowledge to navigate, safeguard and enrich their lives, such as information and experience on careers, finance, laws, health, psychology and culture," Sun said.

She said they were surprised by young people's huge demand for learning and knowledge. The program garnered about 2 billion online views, and 120,000 posts on the platform.

With the concept of "learning while relaxing", Xiaohongshu's academic bar's speakers included an editor, writer, debater, science educator, and a stand-up comedian.

The venue can only host 60 to 80 people, and Sun said that the lectures were so popular they had to turn up the speakers so people gathering outside could hear them.

Also, the free drinks offered at the partner bar were tailored to echo the lecture themes. Light alcohol was offered to help audiences relax and feel freer to interact.

Both Bai and Sun agreed that to some extent, drinks can make the audience members relaxed and "merry enough", which sets academic bars apart from class settings, seminar rooms or cafes. The social lubricant also encourages attendees to be braver in raising questions, joining in discussions, and making new friends.