Show highlights fashion becoming functional
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2024-12-03 10:45
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In order to target a younger consumer demographic, FILA established its sub-brand FILA FUSION in 2017, officially launching products in 2018.
Offering diverse products and store designs, FILA aims to cater to the needs of younger consumers.
"Before FILA FUSION was established, experimental youth-oriented styles were introduced in the FILA brand, quickly garnering a positive response that greatly inspired me. This shows that young consumers value FILA's aesthetic but lack diverse styles tailored to them.
