The high-profiled International Sports Goods Expo was held in Munich, Germany, earlier this month, where a Chinese company and its US partner jointly showcased their latest products and technologies.

During the event, Guangdong Gen-Q New Materials Co Ltd and American UPACO Corporation again joined forces to showcase their latest innovations and products in new materials, drawing attention from industry professionals.

The companies demonstrated a range of products, including matte films, ultra-thin three-layer strips, TPU outsole adhesive films, and waterproof fabric midsole hot-melt adhesive films.

These products not only reflect the latest achievements of Gen-Q in material research and application, but also underscore the strong partnership between Gen-Q and UPACO in driving technological innovation and expanding into global markets.

This joint appearance in the international arena of Munich marks a milestone for both companies. For long-term partners, it represents a deeper collaboration, paving the way for future growth and significantly enhancing Gen-Q's global presence and opening new opportunities for its products in international markets.

This initiative also aligns with China firms' "Going Global" strategy and determination to better serve their global clients and customers.