In celebration of the upcoming Year of the Snake, Bvlgari Hotels & Resorts announced the launch of its exclusive Serpenti Suites, designed to offer guests a full immersion into the allure of the brand's iconic symbol.

Each Bvlgari Hotels & Resorts Collection property will feature a Serpenti Suite decorated with curated interior design details representing the iconic serpent symbol. This initiative was introduced last Thursday, debuting the new suites at Bvlgari Hotels in Shanghai and Beijing.

The full Serpenti Suite unveiling across other Bvlgari properties will be held on Jan 27, ahead of Chinese New Year.

As part of the celebrations, Bvlgari Hotels in Beijing and Shanghai showcase the exceptional artworks of several Chinese and international artists as a sequel to the "Serpenti Factory" art program and the Serpenti Infinito exhibition, which runs until Feb 16. In Shanghai, the Serpenti Suite includes an exclusive virtual reality experience of the exhibitions.

At the Bvlgari Hotel Beijing, guests can view Jiang Ruiying's Spring Awakening in the lobby. Using intricate traditional knotting techniques, Jiang depicts a serpent awakening at the arrival of spring.