"Attracting foreign tourists is just the beginning," said Zhou. "The key lies in enhancing high-quality services and management, providing them with delicate one-stop travel and shopping experiences."

Furthermore, during the upcoming Spring Festival, the Shanghai Super Brand Mall and Shanghai No 1 Shopping Center are celebrating the Chinese New Year with collaborated events, such as Dunhuang pop-up exhibition and cultural markets, which could better showcase the city image of Shanghai, attract the attention of global consumers, and tell compelling stories about China.

Li Junfeng contributed to this story.