Wang Lili, a researcher at the Heilongjiang Provincial Academy of Social Sciences and director of its regional economic research office, said: "Heilongjiang should advance its ice and snow culture, and constantly promote its creative transformation and innovative development. The province can transform the natural advantages of ice and snow into economic development."

It can also improve its smart tourism service platform and digitalize services to help launch personalized tourism consumption models for different consumer groups, she said.

"The culture and tourism department can integrate resources across the province, such as snowfields, forests, wetlands and hot springs to plan different tourism routes. The improved supply of tourism products will provide visitors with a variety of choices and extend the length of their stay in the province."

Contact the writers at zhouhuiying@chinadaily.com.cn