From health and wellness to culture and tourism, Australian wineries are riding on the latest trends among Chinese consumers, who form an increasingly important part of the pillar sector that is looking to the next crucial stage of development.

Nick Williams, operations manager of Australia's Hunter Valley-based Hungerford Hill Winery, said that Chinese consumers today are exploring personalized tastes through increasingly diverse options and developing a more sophisticated understanding of wine. This consumption upgrade presents a "sweet challenge" for the Australian wine industry.