This year, the Beijing Film & Life Festival, as the opening event of Chinese Film Consumption Year, launched a "Watch Movies, Enjoy Life" themed series of activities, centered on "citywide carnival fun". The entire city transforms into the BJIFF's "second venue", with shopping malls, restaurants, cultural and creative bazaars, and tourist attractions all becoming film-themed playgrounds!

With your movie ticket stubs, you can get discounts on food, drinks, and entertainment, fueling a true citywide film carnival powered by the "ticket stub economy".

Attention, film fans! If you plan to attend this year's BJIFF, please prepare for the following:

Your stomach will be busier than you - From Michelin-starred collaboration menus to discounts at Qianmen's time-honored eateries, the culinary options will have you asking, "Why didn't humans evolve with four stomachs?"

Your social media feed will explode - Red carpet selfies, film-themed cuisine, and encounters with main creators. Nine-grid photo collages won't do justice to all the moments!

Your wallet might feel a bit blue - Limited edition merchandise, exclusive fan discounts, and film-themed hotels. Rationality? Forget it; this is BJIFF we're talking about!

Please fasten your seatbelt (and loosen your waistband) - The cinematic joyride starts now!