The Earth Hour event recently took place in Hengqin, Zhuhai, as part of a global initiative to raise awareness of environmental protection and sustainable development.

This year's event featured a series of science-focused and educational activities, including an environmental protection carnival, discussion salons and themed exhibitions, aimed at fostering greater environmental awareness among the public.

Anta Kids, a partner of Earth Hour China 2025, also participated in the event. As part of its environmental outreach, the brand recently organized the "LingLoong" Parent-Child Running event and an "Earth Environmental Protection Workshop" in Xiamen, engaging 500 families and several Olympic champions in promoting low-carbon living through sports and interactive workshops for children.

During the event, Wan Bin, the brand's president, announced the launch of a year-long environmental protection initiative, further expanding its efforts in environmental education and public engagement.

Wang added that the brand has also organized charity runs, art exhibitions, and other events to encourage consumer participation in environmental protection.

According to the company, Anta Kids has mobilized a wide range of consumers to participate in environmental protection initiatives in recent years, reflecting a growing emphasis on corporate social responsibility within the sportswear industry.

To date, the brand has called on hundreds of millions of consumers to join in environmental protection activities, it said.