Swedish sports brand set to make running in Chinese market
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-04-29 14:46
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For Fredrik Johansson, Craft's global head of international sales, entering the Chinese market signifies a natural progression as he views it as the largest market globally.
"Chinese consumers are increasingly passionate about sports and outdoor activities, and there is a surge in demand for high-performance, sustainable gear, especially in areas such as writing, recycling, and hiking," Johansson elaborated. He also noted the rapid evolution of the endurance sports market, stating, "we are excited to build a future together with the Chinese community."
