The first "Beijing gifts" coffee and social concept store, co-founded by the Beijing Bureau of Culture and Tourism and KCOFFEE Cafe, opened on April 29 at the KFC Anzhenqiao restaurant in Chaoyang district, Beijing.

As the 1,000th KCOFFEE Cafe in China, the opening of the store holds special significance. By creating a consumption scenario of "coffee +culture + social", it implements the goals of the "Shopping in China "activities.

"Shopping in China" is a series of activities organized by the Ministry of Commerce and other departments, aiming to boost consumption and expand domestic demand. The final goal is to stimulate domestic demand by enhancing consumption capacity, improving the consumption environment, and increasing the supply of quality products.

These activities focus on four major areas: quality shopping, exquisite cuisine, exciting performances, and beautiful travel. It also emphasizes the "debut economy" by hosting various first releases, shows, exhibitions, and performances.

Therefore, "Shopping in China "can promote the upgrading of consumption quality and enhance the attractiveness and reputation of China's consumer market. It is also committed to promoting the activity and development of the consumer market, contributing to the sustained growth of the economy.

The "Beijing gifts" coffee and social concept store emerged in this context, offering customers a new consumption experience by creating innovative and diverse consumption scenarios.

"Beijing gifts" is a brand of cultural and tourism creative products created by the Beijing Bureau of Culture and Tourism in 2011. Over the past 14 years, "Beijing gifts" has explored and integrated quality products, gradually becoming a resource for cultural and creative products.

"Beijing gifts" has transformed China's traditional culture and the capital's culture into exquisite cultural and creative products, inheriting and innovating cultural heritage and becoming an important window to showcase the charm of Beijing.