Italian fabric brand Drago unveils new ordering experience for tailoring partners in China
Heritage Meets Innovation: The Drago DNA
Founded in 1973 by Umberto and Laura Drago as a spinning mill, the family-owned enterprise evolved into a vertically integrated textile leader. Now led by the second generation—Paolo and Daniela—the company expanded globally, establishing its group structure in 2001.
Today, Drago's end-to-end production process—from raw material sourcing to dyeing and quality control—ensures unmatched precision, with products sold in 77 countries and trusted by major international fashion houses.
Inspired by the rapid growth of China's custom tailoring industry, Drago aims to become the preferred fabric partner for China's luxury tailors.
Key to this strategy is a localized supply chain featuring a domestic pre-positioned warehouse with more than 1,100 products across 17 categories. Core items like wool and cashmere will enable 24-hour express shipping and nationwide delivery within 72 hours, supported by personalized fabric selection advice tailored to each tailor's clientele and style.
"We prioritize high-quality materials," said Alessandro Botta, Drago's marketing director, in an exclusive interview. "If we find exceptional raw materials—even if we don't need them immediately—we purchase and store them in our warehouse. This ensures we always have the best resources to create premium fabrics".
According to Botta, Drago has two main business lines, one is the classic, which focuses on fabric research, development and production for large-scale ready-to-wear brands, such as Brunello Cucinelli, Giorgio Armani, Louis Vuitton, etc.
