During the opening ceremony, diplomats from Jordan, the Central African Republic, Uganda, and Indonesia promoted their nations' tourism resources. Artistic performances, promotional videos, and interactive activities were also staged.

Officials describe the exhibition as a key part of the cultural and tourism section of CIFTIS and an important platform for Beijing's international cultural exchanges. This year's edition features technology-driven attractions, including an AI-powered "One-Click World Tour" and immersive interactive segments linking indoor and outdoor venues via live broadcast.