In collaboration with the NBA, the brand integrated sports and street culture into its latest creations. Drawing inspiration from basketball team elements, the collection showcased the vibrant energy of the NBA court while redefining the boundaries of athletic fashion. NBA star Deron Williams also made a guest appearance at the event.

At the finale of this season's show, Jack & Jones unveiled its new Ascentraverse urban outdoor collection. Led by internationally renowned designer Yosuke Aizawa, founder of White Mountaineering, as creative director, the collection draws creative inspiration from mountain culture. Crafted from high-performance technical fabrics, the products cater to daily commuting needs while enabling seamless transition between city life and outdoor settings.