Chinese designer brand embraces cultural roots, redefines Eastern aesthetics
By He Qi in Shanghai |
chinadaily.com.cn |
Updated: 2025-10-20 14:17
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Reflecting on challenges facing Chinese designer brands, Yang summarized opportunities based on TUYUE's practice: "The biggest advantage of Chinese brands is their cultural roots. We don't need to deliberately imitate the West or pile on Eastern symbols. As long as we sincerely convey our understanding of culture, there will be people who resonate with it. Now, more consumers are appreciating 'brands with ideas'— this is our opportunity."
"When someone does what they love, there will always be a small group of people interested," Yang added.
