Kanine, a global premium pet platform, stole the spotlight with its debut show, featuring lines from world-renowned labels — including Ralph Lauren, Hugo Boss, and Tommy Hilfiger. Dogs dressed in these exclusive brands immediately captured industry attention.

"We are the globally authorized distributor for these brands, holding exclusive rights to their pet lines, covering design, production, and sales," says Tao Qifei, Kanine's China DTC (direct-to-consumer) manager. "These high-end brands recognize the pet market's potential but lack specialized teams to tackle issues like pet size variations and design adaptability, resulting in only a few scattered products. That's where Kanine's value lies."

Leveraging its parent group's three decades of fashion industry experience, Kanine ensures pet lines maintain the same tone as the brands' human collections, according to Tao. The company has also expanded into sports-themed pet products. "Many soccer fans want their pets to share their passion, so we've introduced collaborative pet collections with teams like Arsenal and Tottenham Hotspur," Tao adds.

Kanine's ambition extends beyond apparel. "We are integrating more high-end brands into our ecosystem. Currently, we have around 15 stores in the Asia-Pacific region and plan to expand globally in the next 12 to 24 months," Tao reveals.

"We will also enter the high-end pet food, treat and supplement sectors to fill the gap in China's premium pet nutrition market." She emphasizes the core principle, "Extend the high living standards that pet parents pursue to their furry family members."