日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Global EditionASIA 中文雙語Fran?ais
Culture
Home / Culture / Heritage

Crafting an entrepreneurial dream from intangible cultural heritage

By He Chun in Changsha and Wang Songsong | China Daily | Updated: 2026-01-03 12:00
Share
Share - WeChat
Expert weavers teach the finer aspects of Dong brocade weaving to apprentices. [Photo/China Daily]

When Dong brocade was declared a national intangible cultural heritage in 2008, Ou Ruifan was elated. As a member of the Dong ethnic community in Hunan province, she felt a sense of pride that the contribution of the centuries-old craft to the country's heritage had been recognized by the authorities.

But Ou also knew that beneath the honor was an uncomfortable truth. Dong brocade craft was fading fast and on the verge of being lost. Young and middle-aged women who were the ones who traditionally did Dong embroidery were moving out of rural areas in droves to work in the cities. Most of those who were left behind to continue the weaving tradition were elderly women, many of whom struggled with failing eyesight which hindered their ability to weave. As a result, Dong brocade was gradually fading from daily life. "Many people began to view Dong brocade as dispensable at that time," Ou said.

That's when Ou decided to quit her government job and work to revive the craft. She set up a company producing and marketing Dong brocade, pouring 150,000 yuan ($21,315) of her own savings and another 50,000 yuan from venture capitalists into the start-up. The aim was to blend heritage preservation with market-oriented development.

Ou started by organizing training workshops, collecting historical artifacts, and conducting in-depth research into the history of Dong brocade and traditional patterns. The Tongdao Dong autonomous county government chipped in by supporting three rounds of Dong brocade weaving skills training. The company also received cultural industry guidance funds.

But despite the support from the government, business was slow in the beginning, and the venture capitalists were not very enthused. "The company was just starting out and they lacked confidence, so they withdrew their investment," said Ou.

Ou was unfazed by the setback, and continued to promote Dong brocade. Her efforts ultimately paid off, and the business gradually started expanding. The company now has several production bases, along with dedicated teams for research and development, processing and sales.

To expand sales, Ou has established seven branded stores and regularly participates in expos and exhibitions. The products are exported to several countries, including the United States, the Republic of Korea and the United Arab Emirates. Product launches, weaving demonstrations and fashion shows have helped reposition Dong brocade from being an ethnic artifact to a contemporary design element.

But it has not been a smooth journey. Many women weavers were reluctant to attempt technically difficult designs and preferred working on simpler traditional patterns. Ou patiently engaged with them, encouraged them to work on complex pieces, and even offered higher wages. "They gradually came to realize the need to align products with what the market was demanding," she added.

To safeguard their innovations from being copied, Ou has registered over 60 patents, copyrights and geographical indication trademarks.

For Ou, the deep connection with traditional craftsmanship and the cultural roots of Dong brocade are most important. Though her company uses new technology, she has ensured that the weaving techniques of Dong brocade are preserved.

1 2 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1994 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 午夜激情久久 | 亚洲天堂日本 | 天堂a在线 | 四虎8848精品成人免费网站 | 久久久久久九九九九 | 天天曰天天干 | 亚洲国产精品一区 | 日韩亚洲一区二区三区 | 五月婷婷六月色 | 韩国一区二区三区视频 | 久久国产一区 | 自拍偷拍在线视频 | 久久国产日韩 | 亚洲成人激情在线 | 成人免费黄色小视频 | 久操久操久操 | 伊人久久中文字幕 | 日本欧美视频 | 蜜臀久久99精品久久久久久 | 亚洲网在线观看 | 亚洲午夜一区 | 超碰资源在线 | 午夜美女视频 | 激情黄色av | 伊人网中文字幕 | 欧美日韩视频 | 国产精品国产三级国产a | 极品色综合 | 久久黄色小视频 | 日本精品视频一区二区 | 中国妇女裸体交性大片 | 国产91精品在线观看 | 国产特级毛片 | 欧美日韩有码 | 一本到av | 国产精品视频久久 | 欧美黄色激情视频 | 欧美性猛交ⅹ乱大交3 | aaa一区二区三区 | 日本不卡在线视频 | 免费精品视频 |