The expo has attracted nearly 300 well-known companies from countries and regions such as China, Switzerland, Canada, France, and Belgium. Covering 20,000 square meters, it is divided into one central area and six thematic sections based on ice and snow sports, culture, equipment, tourism, services, cooperation, and education to highlight the entire industry chain. Environmentally friendly equipment are prominently featured, such as intelligent ice sculpture robots and industrial-grade unmanned snow removal machines.

"I observed Harbin's innovative approaches to developing the ice and snow industry, which is also something Edmonton has been aspiring to achieve," said Knack.

The expo will include new ice and snow equipment launches, technology promotion, government-enterprise exchange meetings, and other activities.