In Beijing, the flagship store at Taikoo Li Sanlitun has undergone a major transformation. For the first time, the building's facade — originally inspired by Elsa Peretti's fluid designs — is bathed in "Chinese Red", a color symbolizing joy and blessings. Resembling a beautiful and glowing "red lantern," the structure blends seamlessly into the vibrant New Year atmosphere, while paying tribute to traditional Chinese aesthetics.
The exterior is lined with locally produced, eco-friendly glass fins, creating a rhythmic interplay of light and shadow. Evoking the warmth of a glowing traditional lantern, the installation celebrates local symbols of joy, reunion, and hope. Through this transformation, Tiffany aims to elevate a retail space into a cultural landmark that bridges urban life with traditional values.
