Malaysia's durian producers have been urged to register their varieties locally and abroad to better protect the fruits of their labor.

The call was made by the Intellectual Property Corporation of Malaysia, or MyIPO, and an intellectual property lawyer, in response to questions by The Star on how to safeguard the nation's favorite fruit.

MyIPO Director-General Yusnieza Syarmila Yusoff said more farmer groups, producers and state agencies should consider Geographical Indication, or GI, registration for unique, region-linked durian varieties.

GI is a sign identifying products as originating from a specific place, where their quality, reputation or unique characteristics are closely tied to that location.

In Malaysia, applications for GI registration can be filed with MyIPO by eligible producers, associations, or competent authorities representing them.

"GI registrations ensure that only producers within the designated geographical areas who meet the required specifications may use these names, thereby preventing parties outside the region from exploiting or misrepresenting these well-known Malaysian durian varieties.

"GI protection enables genuine producers to enjoy stronger branding and premium market pricing because consumers recognize the authenticity and unique qualities linked to the specific geographical origin," she said.

Four durian varieties have been registered with MyIPO so far, namely Musang King, Black Thorn, Balik Pulau, and Durian Nyekak.

They are part of 128 items registered with MyIPO.

In Malaysia, GI-registered products are legally protected under the Geographical Indications Act 2022, but international protection requires separate registration in foreign jurisdictions.

"While Malaysia recognizes and protects the registered durians domestically, they have not yet registered in foreign jurisdictions.

"MyIPO continues to work closely with ministries and relevant authorities to explore avenues for international GI protection," said Yusnieza.

She said expanding GI registrations will help reinforce Malaysia's identity and heritage in regional agricultural debates.