As Chinese tea beverages embark on their journey to global prominence, Southeast Asia has emerged as the first overseas destination for many leading Chinese brands.

The combination of Chinese tea and the vibrant flavors of tropical fruits results in innovative and health-conscious offerings that captivate consumers in the region.

Chinese brands recognize the huge market potential.

In 2018, Mixue opened its first overseas store in Hanoi, Vietnam, and other brands such as Chagee, Heytea, and Naisnow have expanded their presence across the region since the COVID-19 pandemic.

The proliferation of Chinese tea beverage outlets across Southeast Asia does more than introduce unique flavors to new consumers. It also provides a glimpse into the depth and diversity of Chinese traditions on the world stage.