A key highlight of the festival is the integration of tourism, consumption and automobiles, creating a new model aimed at activating the spring tourism market and supporting the high-quality development of tourism in Jizhou district.

The festival held an unveiling ceremony for a Xu Xiake sightseeing milestone marker. Xu Xiake, a renowned Chinese travel writer and geographer from the Ming Dynasty (1368-1644), once visited Panshan Mountain, and the marker commemorates his legacy as a bridge connecting ancient and modern cultural tourism.