AMD ramps up Intel rivalry with R&D centre
By Liu Baijia (China Daily)
Updated: 2006-07-04 09:25
US microprocessor firm AMD will establish its second research and development
centre for mobile processors and solutions in Shanghai next month, as it tries
to break the dominance of its rival Intel in China.
Vanoy Wong,
vice-president of sales with AMD China, said that his company is likely to set
up the centre in Shanghai's Zhangjiang, a semiconductor hub, in August. The
centre will mainly focus on the development of mobile platforms with
partners.
The US microprocessor firm already has an engineering centre in
Beijing, which is mainly engaged in desktop computers.
But Wong would
not disclose further details about the centre.
"This year will be a year
of mobility for us," said Wong in an interview.
Last year AMD achieved
significant breakthroughs in the world's second-largest computer market, which
was formerly dominated by Intel.
As many as 80 per cent of Lenovo's
consumer desktop computers sold last year used AMD chips and the ratio for HP
was 60 per cent. Almost all major computer makers in China bought some
processors from AMD.
The technological innovations in 64-bit computing
and dual-core processors enabled AMD to lead the market in terms of technology.
And the demand from computer makers for an alternative supplier amid intense
competition made companies like Lenovo and HP endorse AMD
products.
Following success on the desktop market, AMD has this year
turned its attention to the more profitable and faster growing notebook
market.
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