Pump maker looks for 20% of local market
By Wang Zhenghua (China Daily)
Updated: 2006-07-06 09:31 "We're meeting in Shanghai because of the importance of our business here,"
he said.
He anticipated a 25 to 30 per cent growth for his firm in the
Chinese market this year.
Otto said: "I would be in the wrong job if I
said we just want to defend.
"If we can increase our market share from 14
or 15 per cent to 20 per cent in 10 years' time, that will be very
nice."
As traditional State-owned pump makers decline in China, foreign
competitors are pouring in, posing a threat to newly emerging private Chinese
pump manufacturers.
KSB, whose products range from pumps for private
rainwater systems to equipment for power stations, believes it has an edge on
other competitors owing to its advanced technology.
"Products made in
China use the very latest technology," Otto said.
For a major consumer of
energy, with 30 power plants to be built every year, China welcomes products
that can help save energy.
"For instance, in a power plant 3 to 5 per
cent of energy is usually used in the pumping system," Otto said.
"But
when the pumps have a higher performance, output improves."
He said his
company's new technology could help reduce a pump's energy consumption to less
than 3 per cent.
"That will protect the environment because you use less
coal with less emissions," he added.
He also attributed the success of
KSB to early involvement in China and a skilled workforce.
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