Culture: Tailored ads for mobiles
(China Daily)
Updated: 2006-08-04 13:38 Shanghai-based Madhouse!
yesterday launched an intelligent mobile ad server system to tap the potential
in China's emerging mobile media and advertising market.
The product is
capable of sending tailored advertisements to mobile phones.
Madhouse!
was launched by Joshua Maa, former founding CEO of Rock Mobile and executive
vice-president of TOM Online, and was backed by first-round investors Gobi
Partners and JAFCO Asia.
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