AMD opens US$16m Shanghai R&D centre
By Liu Baijia (China Daily)
Updated: 2006-08-23 08:50
One year ago, Intel also located the global headquarters of its channel
platforms group, one of its major business groups, in Shanghai. Its function is
also to work with computer manufacturers in computer system design and solution
testing.
AMD has so far gained some ground as it strives to catch up with
Intel in terms of consumer desktop computers and servers. But it still needs to
make breakthroughs in the notebook and enterprise desktop computer
segments.
"In every segment, we must maintain and increase our relations
with customers, provide innovative technologies to them, and make market
competition more open," said Meyer.
In a rare attack, Meyer said the
industry was "sick" with Intel making huge profits, leaving many computer makers
either in the red or with just a single-digital operating profit
margin.
"Our strength is based on the knowledge that our customers
want a choice," said Meyer.
AMD has waged legal battles with Intel in the
United States, South Korea and other countries, where it has accused the firm of
monopoly practices.
Meyer said this is a long and sometimes painful
process, due to difficulties in collecting evidence, expecting the earliest
court hearing to take place sometime next year.
He added that as a
smaller player in the microprocessor business, AMD has been engaged in price
wars, as price is a weapon that his company has to use to challenge Intel.
But he said that AMD now has more weapons, so competition is being
extended to many more areas.
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