Top Biz News

Brands contribute to competitiveness

By Shangguan Zhoudong (chinadaily.com.cn)
Updated: 2006-09-08 13:56

"Create and cultivate ships under independent intellectual property rights and brands is the major way to expand the industry reputation in the world market," said Yu Shichun, vice chairman of China Association of the National Shipbuilding Industry (CANSI) at China Shipbuilding Industry Brand Development Forum held in Dalian, Northeast China's Liaoning Province on September 7.

Yu Shichun, vice chairman of China Ship Industry Association delivers a speech at the forum in Dalian on September 7. [chinadaily.com.cn]

As a part of the Chinese Brand Promotion Northeast China tour, the forum attracted more than 200 people including government officials, shipbuilding entrepreneurs, economists, experts and medias.

Dalian Shipbuilding Industry Co Ltd, China's biggest ship manufacturer, has improved its brand awareness by focusing on high-grade ships and improving independent innovation capabilities, according to the vice general manager Zhang Zhende.

Zhang Zhende, vice general manager of Dalian Shipbuilding Industry Co Ltd. [chinadaily.com.cn]

"We have a national technology center and received some national research projects, which contributed more to our brand competitiveness," said Zhang at the forum.