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Periodical market to open wider

By Xie Chuanjiao (China Daily)
Updated: 2007-05-15 07:03

The Chinese magazine market will open wider for foreign magazine publishers seeking business opportunities in the country, a top press and publication official said yesterday.

"Foreign publishers' jointly-funded projects in China enjoy the same legal protection and policy treatment as their Chinese counterparts," said Liu Binjie, minister of the General Administration of Press and Publication (GAPP).

The Chinese each year purchase more than 10,000 magazine titles with a circulation of 4 million copies and "domestic readers can access many world-famous magazines locally," Liu told the two-day meeting of the 6th International Federation of the Periodical Press (FIPP) World Magazine Congress, which opened yesterday.

"International magazine producers are welcome to join the Chinese market, and their joint ventures are encouraged to produce international periodicals targeting the global market."

More foreign participation is expected in periodical exports,copyrighttrade, copyright protection and magazine printing, services and technology based on the commitments the country made while joining the World Trade Organization, Liu said.

The country has launched copyright trade collaboration with more than 50 periodicals, and will soon approve projects between some prestigious international magazines and Chinese periodicals.

China has 2,200 foreign-funded printing enterprises, undertaking printing businesses that cover more than 40 countries and regions.