Cars

S-Class: Mercedes celebrates 'timeless masterpiece'

By Han Tianyang (China Daily)
Updated: 2010-08-27 13:44

S 600-Pinnacle of luxury

Now the ninth-generation S-Class equips even more inventions in respect to safety, including the PRE-SAFE, the Distronic Plus, the Night View Assist Plus and the Attention Assist.

Look beyond the success of S-Class in China, there is a bigger picture of the progressive growth of Mercedes-Benz's overall product lineup in the nation.

"As the fastest-growing premium brand in this country, Mercedes-Benz is experiencing a real boom in China," said Maier.

The company's automobile sales reached 74,070 units in the first seven months in China this year, jumping 134 percent over a year ago, much higher than the average growth rate of luxury segment of 86 percent in the same period.

And July turned to be the best month ever for Mercedes-Benz with 14,500 cars sold in China, an increase of 201 percent compared with the same month last year, and also a fast leap from the single-month sales of 8,000 units in January this year.

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The E-Class sedan, the company's bestseller even gained sales of 5,155 units in July, and saw total sales in the January-July period reach some 23,000 units.

The model now holds 25 percent market share of its segment in China, up from 5 percent two years ago, when it only registered monthly sales of around 600 units.

With the success that the E-Class has achieved in the highly competitive segment, Maier said that he is confident the company could exceed the full-year target of delivering 100,000 cars in China, now the third largest market of Mercedes-Benz in the world following Germany and the United States.