日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

Disney brings famous character brands to China

Updated: 2012-01-18 09:41

By Dhanya Skariachan (China Daily)

  Comments() Print Mail Large Medium  Small

NEW YORK - Mickey Mouse and Winnie the Pooh are setting up shop in China.

Walt Disney Co is on track to open its first store in China in fall 2012 and is committed to opening from 25 to 40 stores in the most populous country during the next three years, a top company executive said.

The news comes as Disney, the largest media conglomerate in the world and the owner of many iconic brands such as Mickey Mouse and Winnie the Pooh, looks beyond the United States, Europe and other developed markets for new sources of revenue.

"China is very important to overall Disney company plans, obviously with the launch of the Shanghai Disneyland Park," said Jim Fielding, president of Disney Stores Worldwide. "So, it is probably the newest country that is getting the most focus."

Disney broke ground on the Shanghai Disneyland theme park in April 2011.

The Chinese are not unfamiliar with the Disney brand.

"Because the licensing division has had a presence in China already, there is affinity for the brand and affinity for characters," he said. "The market is ready."

Disney has signed a lease for its first store in Shanghai and is looking at sites in Beijing and other large cities, Fielding said.

"We are focusing on tier-one cities in very high population and tourist locations, very similar to what we look at around the world," Fielding said.

The difference in China will come in the strategy Disney employs to woo customers.

"The product assortment is definitely localized to Chinese consumers and Chinese knowledge because they don't know all the Disney characters that people know in America and in Europe," he said.

For instance, he expects Disney's China stores to carry more products under the Mickey Mouse and Winnie the Pooh labels and fewer Princess Dolls - figurines of female characters from the company's various movies.

Disney refused to shed light on how much it plans to invest in China.

China's increasing wealth and the country's huge population make it an attractive destination for many global companies. While Disney is excited about its prospects in China, it is not as optimistic about other markets.

Disney, which opened its first store in 1987, launched a new retail format in 2010 and has been making a push in the past year to take its retail model to ritzy malls in newer markets on both sides of the Atlantic.

Reuters

主站蜘蛛池模板: 日韩一区二区三区不卡 | 色男人天堂| 亚洲第三十七页 | av毛片在线看 | 中文字幕在线播 | 超碰狠狠干 | 在线观看亚洲天堂 | 在线视频福利 | 麻豆做爰免费观看 | 青青99| 日日摸日日干 | 午夜影院操 | 国产资源一区 | av中文天堂在线 | 成年人福利 | 欧美日韩后| 日韩影视一区二区三区 | 日本天堂网站 | 嫩草影院污 | 精品久久久久久中文字幕 | 国产精品福利网站 | 欧美一级爽aaaaa大片 | 伊人狠狠干 | 国产资源av | 欧美激情一区二区 | 日韩欧美一区二区三区久久婷婷 | 鲁大师影院在线播放观看免费版中文 | 黄色香蕉视频在线观看 | 国产日韩欧美精品在线 | 在线中文字幕第一页 | 国产日韩中文字幕 | 成年人黄色网址 | 成年免费视频黄网站在线观看 | 国产精品色婷婷 | 中日韩三级 | 亚洲第一区在线 | 黄色1级毛片 | 麻豆视频免费在线 | 国产美女视频一区 | 中文字幕日韩在线播放 | 亚洲视频在线播放 |