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China Daily Website

Electric glide on easy street

Updated: 2012-08-20 15:06
By Todd Balazovic, Li Xinzhu and Cang Wei ( China Daily)

Here, they've taken on a multitude of roles, from family vehicle, transporting mother, father and child across town for a day in the park, to a delivery vehicle for the millions of dollars worth of online purchases delivered daily throughout the largest online shopping nation.

In the US, the numbers are significantly smaller with just 80,000 sold biannually, according to the Electric Bikes Worldwide Report, published annually in the US.

Europe, with a more robust cycling culture, is somewhat higher with 1.2 million bikes sold in a year.

Electric glide on easy street

But those numbers are expected to rise, with 150,000 annual sales expected in the US and more than 2 million in the EU by 2014 as more people turn to cycling as car commutes become increasingly troublesome.

"For most of these people, taking a car to work is no longer an option," says Ludwig Meier, marketing director for Messe Friedrichshafen, co-organizer of the Eurobike Show, the world's largest bike tradeshow.

"Fuel costs aside, heavy traffic and a lack of parking spaces in downtown areas make the last leg of a car commute the most difficult. So, many people are parking outside of the city and using e-bikes for the last part of their journey," he says.

Meier, who visited China for the second annual Asiabike 2012 expo in Nanjing in late July, says consumers find e-bikes a better option than traditional bicycles because of the little exertion required.

"It would probably not look good for a banker or businessman to show up to work covered in sweat," he says.

With fuel prices in the US and Europe climbing steadily upward, it also saves money.

But it's not just commuters taking to the powered pedals.

In addition to those looking for an environmentally friendly way to conduct day-to-day chores, the bikes have also hit a note with elderly riders, who use the power assistance to overcome steep hills and rough terrain.

"The people now buying e-bikes in Europe and the US fall into two classes - those who are focused only on the price of the bikes and those going after quality and style," Meier says.

Similar to electric scooters, which are growing in popularity, e-bikes in the US are limited to speeds of 15 miles per hour and in the EU to 25 kilometers an hour.

Though regulations vary from state to state and from country to country, the limited power and speed of the bikes allow them to be classified as non-motor vehicles, often requiring no license or registration.

China's early edge in the e-bike industry is due in large part to the government setting the sector's development as one of official technology goals in 1991. Chinese companies discovered new ways to create cheap, effective components, and the technology took off.

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