BEIJING - A senior Coca-Cola China executive said on Tuesday that the company has filed a police report about recent rumors that its orange juice contains illegal fungicide, and will hold the perpetrators legally responsible.

"We take the move not only to safeguard the reputation of our brand, but also to help create a fair and healthy business environment, an environment where virtue is rewarded and vice punished," said Bai Changbo, vice-president of Coca-Cola Greater China.

A man stands in front of the Coca-Cola's booth at the 2011 China International Beverage Industry Exhibition on Science and Technology in Shanghai. [File Photo/Asianewsphoto]

In recent days, report has circulated on the Internet saying that Coca-Cola China has admitted in a TV program that its orange juice products contain fungicide. The substance, called Carbendazim, is not registered in the United States.

The report said the TV program is Topics in Focus, one of the most-watched shows on China Central Television. The report supposedly warned customers not to drink any more Coca-Cola orange juice products.

According to Coca-Cola, the reports are untrue and Topics in Focus has never made any such program.

A Xinhua reporter on Tuesday contacted CCTV to ask about the program. Its news center suggested Xinhua refer to the CCTV website, where all the previous episodes of Topics in Focus have been posted.

Xinhua's reporter searched the website, but could not find anything about Carbendazim in Coca-Cola products.

 

Related Readings

Coca-Cola drinks recall stirs public discontent

Coca-Cola reassures product safety

Coca-Cola Shanxi admits to chlorine contamination

Coca-Cola cleared of contamination in China

Coca-Cola to expand production scale in China