日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Asia's sales boost Starbucks' Q2 results

By MICHAEL BARRIS in New York | China Daily | Updated: 2013-04-27 02:56

Starbucks Corp — the dominant coffeehouse chain in China's growing coffee market — posted a 26 percent jump in second-quarter profits and raised its full-year earnings outlook, helped by strong sales growth in China and Asia Pacific.

Sales at stores open at least a year rose 8 percent in the region. However, operating earnings remained flat and the profit margin shrank as the United States-based company, whose specialty coffee drinks are popular with China's increasingly wealthy upper and middle class, spent to step up new cafe openings in what has become one of its key segments.

As Starbucks faces more competition globally in the coffee market from fast food chains such as McDonald's, Burger King and Wendy's, it is trying to maintain its appeal to consumers and boost profits by expanding the line of products it sells in its cafes.

To that end, the Seattle, Washington retailer recently acquired the Teavana tea-shop chain, the La Boulange bakery chain and the Evolution bottled juice company. The new products combined with an international expansion plan have boosted profits and produced a string of quarters of double-digit revenue growth.

Starbucks recently opened a food-experience store in Beijing's Oriental Plaza, a premium location. The store serves freshly made food, including beef lasagna, cream of mushroom soup and smoked chicken salad.

"The new store, decorated as a coffee shop in Paris, is targeting Chinese high-end consumers who work nearby and would like to have a nice lunch, afternoon tea or just for a coffee break," said Lory Lu, manager of the store.

Lu added that the company has opened several similar shops in Hong Kong.

Starbucks, which has about 61 percent of the coffee market in China, and expects the country — known for its love of tea — to become its largest market outside the US next year, opened 147 stores in China and Asia Pacific during the latest quarter, a net increase of 64 stores compared with the previous year.

The company's revenue in the region surged 22 percent to $213.6 million, the result of 516 net new store openings in the past 12 months.

Operating income in the region remained flat at $68.3 million, while the operating profit margin fell to 32 percent from 39.1 percent a year ago amid increased investment to "support continued growth in China" and the company's efforts to develop company-owned stores, Starbucks said.

Several chains now crowd the coffee market in China. Since Starbucks' arrival on the Chinese mainland in 1999, other cafe chains such as the United Kingdom's Costa Coffee and Hong Kong's Pacific Coffee Co have tried to snatch market share away from the American leader.

As it expand in China, the number of cafes in the country has doubled to nearly 32,000 in the past five years, according to Mintel Group.

Li Woke in Beijing contributed to this story

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 福利资源在线观看 | 天天草天天干 | 日本中文在线 | 欧美特级特黄aaaaaa在线看 | 成人激情视频在线播放 | 青娱乐av | 四虎影视在线免费观看 | 亚洲女同一区二区 | 欧美一级爱爱 | 欧美激情在线观看视频 | av黄色影院| 欧美a网站 | www.日韩.com | 播播网色播播 | 你懂的在线视频网站 | 香蕉视频污版 | 天堂综合网| 国产高清免费视频 | 91午夜视频在线观看 | 久热精品视频在线播放 | 久久天堂精品 | 天天操天天操 | 久久久亚洲一区 | 国产精品xxxx | 丁香婷婷六月天 | 在线观看日韩中文字幕 | 日韩视频在线一区二区 | 国产精品视频免费看 | 成年人在线观看网站 | 日韩中文字幕不卡 | 久久影视 | 天天草天天射 | 超碰777 | 国产高清一区二区三区 | 五月天综合网 | 激情四射av | 综合婷婷 | 久久影院中文字幕 | 在线看av网址 | 欧美日色 | 超碰在线人人 |