Only by understanding and capturing consumer demand can retailers and suppliers succeed.

A previous price war between Suning and JD.com did not kill JD but hurt Suning, prompting the company to return to its core value by providing more services than e-commerce players based on its long-term relationships with suppliers, according to Huang Hongyi, an e-commerce analyst.

Its physical stores have offered free protective screens for electronic devices and free trials for its wearable devices to lure more customers, Huang said.

Another leading home appliance retailer, Gome Electrical Appliances Holding Ltd, saw continued improvement in its operational capabilities and profitability.

Its e-commerce business recorded substantial year-on-year growth in revenue.

Gome's revenue increased by more than 7 percent.

Total e-commerce transactions are expected to grow by more than 50 percent as compared with the corresponding period last year, and consolidated gross profit margin for e-commence is expected to exceed 7 percent.

JD delivers with 10% increase on Nasdaq debut	Top 10 most popular online shopping sites in China