SHANGHAI -- China's e-commerce giant JD.com Inc on Wednesday signed a framework agreement with Intel Corp to set up a joint innovation laboratory to explore "real sense" shopping online.

According to the strategic cooperation agreement, the two Nasdaq-listed firms will develop applications such as 3D product display and visual fitting rooms for Jingdong's retail website JD.com.

Other collaborative projects in the pipeline for the next two years include smart hardware as well as plans to develop tailor-made servers for corporate customers to help them promote online sales of their products.

JD.com Inc is one of four Chinese firms in the world's top 10 Internet companies by market value. The company said that its partnership with Intel will help promote a slew of new applications that will improve its e-commerce services, for example, digital image processing, database monitoring, identity authentication and website security.

JD.com Inc moved online in 2004, selling consumer electronics, computers and books. It now has 25 million registered users and 6,000 suppliers nationwide. By the end of 2013, JD.com Inc had 82 warehouses in 34 cities, almost 1,500 delivery terminals in 460 cities, and 209 locations for customers to pick up their orders.