BEIJING -- The first charter flight from the Chinese mainland linking Shanghai and Nadi, Fiji's capital, will begin in Feb by Fiji Airways.

It will only take about 10 hours to reach the island nation in the South Pacific and the airline will provide special celebrations for Chinese visitors during Valentine's Day and the Spring Festival holiday, Fiji's tourism authorities said.

The specific date of the maiden flight has yet to be unveiled by the airline company.

Fiji Airways has already launched direct flights to Hong Kong.

Chinese visitors to the tourist attraction have continued to rise after Fiji offered to waive visas. Some 23,000 Chinese visited Fiji in 2013, data from a local broadcast company in Fiji showed.