In order to expand into this market, Ctrip.com has launched a series of products specially designed for elderly clients this year and saw bookings double in May compared to a month earlier.

Naturally, the price is higher at Ctrip, com, but the travel company provides more services.

A five-day group tour to Beijing for elderly Chinese tourists is about 2,800 yuan, which is 1,300 yuan more than the normal packages.

In order to provide a better service, Ctrip.com makes safety a priority while standards in accommodation and food are high, marketing director Dai said.

Even so, the China Association of Travel Service is now working on industry-wide standard guidelines for senior tourists. These will include service, safety and healthcare.