日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Industries

FIFA to have more Chinese friends with money

(Agencies) Updated: 2016-06-14 07:33

FIFA to have more Chinese friends with money

FIFA Marketing Director Thierry Weil (first left) and chairman of Dalian Wanda Group Wang Jianlin (third from left), attend the event announcing the strategic partnership between Wanda and FIFA in March in Beijing. [Photo/Agencies]

As China tries to emerge as a soccer power, prominent business leaders of the country embrace the sport's governing body

China's soccer boom couldn't have come at a better time for FIFA.

After vocal criticism from top US and European sponsors, FIFA has found new friends-and financial support-in China. Prominent business leaders, eager to participate in President Xi Jinping's national campaign to make China a soccer power, have embraced the sport's governing body, undeterred by the crisis that just last week brought new revelations of corruption and self-dealing.

Since the first wave of soccer-related arrests more than a year ago, FIFA has added only two top-tier sponsors, both Chinese companies. A unit of Alibaba Group became the title sponsor of the Club World Cup in December 2015. Three months later, Dalian Wanda Group Co became a FIFA sponsor at the highest level, paying $150 million per four-year World Cup cycle to put its name alongside Coca-Cola Co and adidas AG.

FIFA still wants to add another pair of nine-figure partners, and FIFA's marketing director Thierry Weil said those could also go to Asian companies, possibly by the end of the summer. Four World Cup sponsorships, which cost less, are also available.

Weil's department couldn't do much after indictments and investigations against several top FIFA leaders created a near meltdown at the organization. Meanwhile, the campaign to replace Sepp Blatter, the ousted president, unfolded with the histrionics of a telenovela.

"This was quite a strange year for us," Weil said. "It would have been hard for any company to continue. So we put certain discussions on ice, and stopped other discussions."

Meanwhile, FIFA's Western sponsors, led by Coke and adidas, made loud, public demands for changes to global soccer's leadership and its governance processes. Corporate partners published open letters to the organization shortly after appeared in British Parliament, where they were questioned about their own complicity in FIFA's mess.

"The sponsors have definitely not been happy," Weil said. "They put a lot of pressure on us, and in that way helped to achieve what FIFA has achieved."

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 2017天天干 | 中文字幕日日夜夜 | 欧美激情综合五月色丁香 | 日本黄色免费在线观看 | 国产做受网站 | 午夜高清 | 人人爽爽人人 | 91国产丝袜播放在线 | 杨思敏毛片 | 午夜视频入口 | 男女视频一区二区 | 欧美一级做性受免费大片免费 | 国产一区亚洲 | 国产免费网址 | 国产免费二区 | 中文字幕久久久 | 亚洲欧美激情在线 | 亚洲色诱 | a级片在线观看免费 | 狠狠地操 | www.好了av.com | 免费成人av片 | 一级大黄色片 | 亚洲精品一二 | 找国产毛片看 | 男女爽爽爽免费视频 | 99热这里只有精 | 成年人网站在线免费观看 | 久久综合免费视频 | 国产综合视频 | 91成人福利视频 | 日韩城人免费 | 国产精品一区二区三区四区 | 婷婷伊人久久 | 性v天堂| 秋霞欧美网 | 欧美作爱视频 | 日本久久久久久久久久久 | 黄色免费网站在线看 | 日韩在线第一 | 青青操国产视频 |