日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Industries

Quality beyond beauty is key to real-time fun

By Ma Si (China Daily) Updated: 2016-07-28 07:58

With eyes glued to her smartphone screen, Wang Liming, a 22-year-old college student, is busy sending digital lollipops on YY.com, a leading Chinese live streaming platform.

Her goal is ambitious: to send out 1,000 virtual lollipops within 10 minutes. If Wang and thousands of fans like her meet the target with joint efforts, they can ask a popular entertainment star who live-streams a concert online, to do five push-ups or sing more songs.

YY's online show thus succeeded in engaging users for protracted periods. Such a strategy is part of the Beijing-based company's broad efforts to grow the supply of quality content on its platform.

The stress on quality follows the realization that the live streaming market in China is getting increasingly crowded.

These days, online platforms offer a chance for everyone and anyone to showcase their talents. This has spawned a large amount of user-generated content.

But to thrive and differentiate one from the other, shows and programs produced by professional agencies will be key, industry experts said.

"In the long term, beautiful faces alone won't be enough to lure audiences," said Zhou Jian, general manager of YY's entertainment business. "Whoever controls quality content will be the king of the entertainment industry. This is a thumb rule, and it applies to the nascent live streaming sector as well."

Last month, YY partnered with professional content producers including TV stations, film companies and talent agencies to expand its portfolio of quality content and to counter mounting competition from new entrants.

The company will team up with Zhejiang Huace Film and TV Co Ltd, a leading film producer on the mainland, to live-stream a drama's production process in the second half of this year.

It will cover many aspects, from writing a script, shooting, post-production to behind-the-scenes marketing.

"Through YY, audiences can get involved in the whole production process. They can interact with our producers and express their views on aspects like casting," said Cui Chao, vice president of Huace's entertainment business.

"Live streaming shortens the distance between audience and movies, offering a far more interactive and interesting experience," Cui said.

YY and Huace have already organized nearly 100 live online activities, one of which attracted as many as 300,000 viewers at one moment.

Live streaming also offers audiences a window on talent agencies' methods of cultivating stars. YY will join hands with Hunan TV, one of China's largest broadcasters, to stream how popular entertainment shows take shape and how celebrities behave off stage.

"TV stations have a strong pool of popular shows and easy access to celebrities. By partnering with YY, we can offer real-time interaction and reach new audiences," said Li Zhihua, vice president of Hunan Mango Entertainment Limited, an affiliate of Hunan TV.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 欧美日韩国产一级片 | 成人在线精品视频 | 天堂中文资源在线观看 | 午夜精品一区二区三区在线播放 | 欧美日韩网 | 国产精品乱码一区二区视频 | 天堂成人网 | 欧美日韩精品久久久免费观看 | 亚洲成人第一页 | 日本四虎影院 | 亚洲五十路| 91黄在线观看 | 国产精品免费一区二区三区 | 毛片最新网址 | 亚洲欧美综合 | 欧美专区在线 | 国产黄色在线免费观看 | 久久视频精品在线观看 | 黄色香蕉网站 | 国产一区免费在线观看 | 网爆门在线观看 | 亚洲第一免费视频 | 亚洲第一毛片 | 亚洲欧美日韩成人在线 | 战狼4免费播放观看在线视频 | 麻豆久久久久久久 | 久久精品一区二区 | 欧美一区二区三区激情视频 | 欧美一区二区三区在线观看视频 | 成人做爰66片免费看网站 | 成人免费黄色 | 天天操天天草 | 国产最新av | www.色人阁 | 日韩精品在线免费观看 | 精品国产一区在线观看 | 午夜精品在线播放 | 精品在线免费观看视频 | 日本免费黄色大片 | 天天看天天色 | 99久久久国产精品免费蜜臀 |