日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Auto Global

A speedy catwalk

By Li Fangfang (China Daily) Updated: 2014-07-28 07:01

Backed by Beckham

The wagon was certainly not Jaguar's only eye-catcher.

Leading the star-studded line-up of Jaguars in Beijing's auto show in April was its first ever brand ambassador for China- David Beckham.

The former England soccer captain, who is a household name in China, was the talk of the town for the role that he took up in March.

Beckham's retirement as a professional athlete was not the end of his career, but marked a new start for his work in fashion, investment and philanthropy, including contributions to Jaguar's social responsibility work.

A speedy catwalk
David Beckham represents the 'never stop achieving' spirit that the brand stands for. CHINA DAILY

As part of the Beckham-backed Jaguar China Youth Football Development Initiatives, the first Jaguar Football Public Open Day kicked off in Shanghai this month after the thrilling final of the World Cup.

About 400 guests, including around 300 local children, experienced the fun of football in friendly matches. Half the children are from schools for migrant worker's children, an underprivileged group to which Jaguar Land Rover China Children & Youth Dream Fund dedicates its help. Jaguar said Beckham was the perfect embodiment of the "never stop achieving" spirit that the brand stands for.

In a China-exclusive TV commercial released in June Beckham drives a series of Jaguar cars through time to show how the C-Type, D-Type, E-Type and F-Type have built up the brand. The commercial illustrates Jaguar through decades - a showcase of British style, elegance, craftsmanship and mix of its 80-year history with a modern flair.

Aspirational shoppers in China, who resonate well with Jaguar's image, are typically aged between 25 and 40, according to the company.

The group represents a much younger demographic than the brand's traditional fan base and they are harder to reach through the usual communication models the brand formerly relied on.

More customer engagement was Jaguar's answer to reaching out to the digital generation.

On China's popular social networking platform Wechat, the brand launched an official account called XFriday to promote British lifestyle to Jaguar XF fans through sports, travel and music.

Online relationships created with potential customers can be extended into the real world.

Based on a series of offline events, like the XFriday Football Night hosted in eight cities during the World Cup, a community of Jaguar owners and would-be buyers is in the making. This month, under Jaguar's sponsorship, pop singer and songwriter Jessie J, from the United Kingdom, hosted her first China concerts in Shanghai and Beijing.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 日本美女爱爱视频 | 麻豆影视大全 | 久天堂 | 超碰97在线资源 | 麻豆视频一区 | 91av在线免费观看 | 二区在线视频 | 亚洲一区欧美 | 国产美女91呻吟求 | 丁香婷婷色 | 日本不卡中文字幕 | 五月婷婷免费视频 | 在线成人免费 | 免费播放av | 国产激情视频在线播放 | 女人高潮特级毛片 | 殴美一级特黄aaaaaa | 国产91在线播放九色 | 四虎在线观看 | h片网站在线观看 | 日韩第一色 | 日韩久久久久久久久 | 2020av| 丝袜美腿在线 | 特黄一级视频 | 日韩久久免费 | 牛牛av | 精品国产一 | 天天做夜夜操 | 国产999视频 | 波多野结衣一区二区三区 | 黑人操日本美女 | www.天堂在线 | 超碰自拍97 | 久久精品中文字幕 | 日本欧美一区二区三区 | 欧美黄色一级生活片 | 午夜久久久久久久久久久 | 在线观看毛片av | 天天狠狠 | 成人免费视频网站入口 |