日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Business / Auto China

'Sharing economy' makes inroads into car industry

By Gordon Xie / Angus Miller (China Daily) Updated: 2015-03-10 07:44

The underlying concern among consumers is "getting in trouble" if the share car is damaged. Many respondents expressed concern over high financial costs or legal ramifications in the case of an accident.

Despite a lack of awareness, most Chinese consumers have a positive attitude toward car sharing. Strong growth potential exists and consumers can be persuaded by its benefits but the culture of asset ownership in China is a major hurdle to be overcome.

Companies need to consider how car sharing can complement traditional ownership, and leisure travel, business travel and ban day replacement are all examples of this. Companies should educate potential customers on the convenience and cost savings.

Car leasing, on the other hand, enjoys much greater awareness in China: 91 percent of the survey respondents were aware of car leasing but the majority still bought their vehicle using cash. Only 3 percent leased their car.

Consumers choose not to lease due to their desire for car ownership, which is still a status symbol in China. Generally, if consumers can afford to buy a car with cash, they will.

Many consumers have a misinformed, negative perception of leasing, but when given a short "sales pitch", 41 percent changed their minds. Of the 59 percent who were still not convinced, the most common reason again came back to a strong desire for car ownership.

Chinese consumers are driven by price but also the status attached to car ownership. Given that one of the key benefits of car sharing and car leasing is the opportunity to get behind the wheel of a potentially higher-end vehicle without capital outlay, both should make sense in China.

The fact that survey respondents cited cost as the main reason for not owning a car also underscores the potential of car sharing and leasing in the country.

To win the hearts and minds of consumers in China, companies must improve their understanding and engagement of potential customers. Engaging them early in the decision process and continuing that engagement throughout the customer lifecycle is key to educating them on the benefits of car sharing and leasing and winning their long-term loyalty.

Gordon Xie is a partner in automotive consulting and Angus Miller is a manager in customer strategy consulting at PricewaterhouseCoopers in the Chinese mainland and Hong Kong.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 先锋成人资源 | 91在线小视频 | 午夜精彩视频 | 爆操欧美美女 | 狠狠操中文字幕 | 国产精品成人一区二区 | 狠狠躁夜夜躁人人爽视频 | 日韩一级片免费 | 日韩成人av片 | av2014天堂网 | 在线免费国产视频 | 日本熟妇毛茸茸茂密的森林 | 国内精品一区二区 | 久久人人超碰 | 一区在线观看 | 伊人天堂av| 欧美1区2区 | 国产精品每日更新 | 亚洲视频二区 | 久久久丁香 | 久久久久久国产精品三级玉女聊斋 | 婷婷伊人综合中文字幕 | 国产黄色影视 | 久久中文网 | 免费在线视频一区二区 | 清清草在线视频 | 亚洲人成在线观看 | 毛片的网址 | 99爱爱视频| 久久五月视频 | 蜜桃精品在线 | 日韩欧美一区在线 | 在线观看日韩中文字幕 | 国产视频分类 | 成年在线视频 | 一级片免费在线 | www.黄色片.com | 2017天天干| aav在线 | 亚洲欧美日韩国产一区 | 91麻豆精品一二三区在线 |