Entertainment star Lu Han (right) speaks at the Volkswagen Beetle Dune launching ceremony on May 22, Beijing. [Hao Yan / chinadaily.com.cn]

Axel Schroeder, managing director of Volkswagen Import, shared what the new crossover Beetle Dune like: classic has to be recognized and carried on. As the driving force of the times, youth, vitality and innovation are not exclusive to a specific age group.

The festival event, including Beetle Owners Parade, True Me Beetle Day Celebrations and launch of the new Beetle Dune with superstar Lu Han, are designed to pay tribute to the iconic Beetle and its fans and show the freedom and vitality even in its "70s".