The China Digital Entertainment Expo and Conference 2013 kicked off Thursday in Shanghai.
Hosted by government bureaus including Shanghai's general administration of press and publication since 2004, ChinaJoy boasts the country's biggest annual game fair and is recognized as an influential international event in the global game industry.
More than 300 game firms display their latest products and services during the show held in the Shanghai New International Center. The event runs from July 25 to July 28 and is expected to attract 200,000 visitors.
Cosplay models pose at the 11th ChinaJoy, the China Digital Entertainment Expo and Conference on July 25, 2013. [Shi Jing/ chinadaily.com.cn]
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