Jia Yueting, CEO and founder of LeEco poses for a photo in front of a logo of his company at LeEco headquarters in Beijing, April 22, 2016. [Photo/Agencies]

LeEco announced a strategic partnership with US telecoms giant AT&T Inc on Tuesday on content and terminal cooperation.

LeEco said AT&T's DIRECTV would become its content partner, providing content from more than 100 channels.

AT&T said it will work with LeEco to offer integrated user experience modes, which will eventually be available on LeEco's terminals sold in the US.

"We continue to bring to life our vision of a connected ecosystem that puts content at the center of the experience. We are making our premium products and the best content even more accessible," said Danny Bowman, chief revenue officer for LeEco North America.

Brad Bentley, executive vice-president at AT&T Entertainment, said: "We're excited to offer LeEco customers a new way to enjoy the best in video content."