Nu Skin to expand for direct sales
By Wang Lan (China Daily)
Updated: 2006-08-04 11:03 Last year was a tough one for Avon in China, the Nu Skin president believes,
with its evolution from a retail model to direct selling hampered by its 7,000
franchised stores across the country.
"We have no such problems; we have no franchised shops and all the 140 stores
are specialty shops directly under Nu Skin," said Li Chaodong, president of Nu
Skin in Northern China.
According to the company, Nu Skin will tackle its direct selling expansion in
China in a series of steps.
Having established their presence in Shanghai, after three months they hope
to expand to Jiangsu, Zhejiang, Fujian and Guangdong provinces in southeastern
China.
The final stage, yet to be timetabled, is full national coverage.
In response to the direct sales regulations issued by the State Council in
2005, Nu Skin has established a strict supervision system for its direct selling
staff and only certified sellers will be allowed to market Nu Skin products
outside of the specialty shops, said Qiu.
A website publicizing basic information including prices and new products and
a 24-hour hotline will also help ensure things run smoothly, he
added.
(For more biz stories, please visit Industry Updates)
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