Internet to take over 10% of all ad spending
(Xinhua)
Updated: 2006-10-03 09:39
Internet advertising spending is to overtake outdoor ads in 2006 and to
overtake radio in 2010, according to a report published on Monday by Zenith
Optimedia agency.
Internet advertising, which will take 12.9 percent of all the ad spending in
the UK and 10.5 percent in Sweden in 2006, " overtakes the outdoor media this
year" in the world, the report said.
It is the first time that Internet advertising has a double- digit spending
share anywhere in the world. By 2008 there could be eight markets, including
Australia, Israel, Japan, Norway, South Korea and Sweden, where the 10 percent
barrier will be broken.
From 2005 to 2008, the Internet advertising income will have potentially
increased by 84 percent, the report said.
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